Born in Brazil, raised in Miami, and now splits her time between Los Angeles and New York. She spent the first 8 years of her career in action sports, working on multiple skate, snowboard, and Motocross world tours. Olivia was the lead for NBC Sports for 5 years on all non-traditional sports content production. Over the past 10 years she has pivoted to working directly with brands on developing strategy, identity, and relevance in today’s market.